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Meta Marketing in the FMCG Sector: Driving Sustainable Development through Immersive Digital Strategies
Meta Marketing FMCG Sustainable Development Metaverse Consumer Behavior
Dr. Surjadeep Dutta Dr. Arunava Mookherjee Dr. Somroop Siddhanta Jyoti Gupta Nikita Mondal
Green Leadership, Digital Technology Integration, and Guest Outcomes in Baghdad's Hospitality Sector: Toward a Sustainability-Authenticity-Technology (SAT) Framework
digital sustainability integration guest satisfaction hotel loyalty
Hasan Gbouri
Integrating Modern Technologies with BPM: Ways to Achieve Efficiency and Sustainability
BPM Technology integration Process optimization Risk management.
Khazar Najimbayli Said Jamalov
The Impact of Artificial Intelligence on Manufacturing Flexibility: An Analytical Study of the General Company for Automotive and Equipment Manufacturing in Iraq
Cognitive automation, adaptive manufacturing systems, cyber-physical production,
Aws Ibrahim Ahmed Naji Shaymaa Ahmed
Customer Expectations and Customer Satisfaction in the Real Estate Industry: A Study on Local and Foreign Buyers in Azerbaijan
Customer expectations customer satisfaction real estate perceived services SERVQUAL
Muhmmad Musaib Al Atieq
The Role of Organizational Culture in Enhancing the Relationship Between Human Resource Management Practices and Organizational Performance: An Empirical Study on Commercial Banks in Baghdad
Organizational Culture Organizational Performance Commercial Banks
Hamza Hashim Kareem Karam
TRANSFORMATION OF CONTRACT LAW IN THE CONTEXT OF DIGITALIZATION OF CIVIL CIRCULATION: A COMPARATIVE ANALYSIS OF NATIONAL AND INTERNATIONAL LAW
contract law dynamic law model digital contracts smart contracts automated enforcement
Nusrat Guliyev
Enhancing Sustainability in the Logistics Industry through Big Data Analytics Capabilities
data logistic analtytic
Shafiga Rasulzade
HUMAN CAPITAL ASSESSMENT WITH AN APPROACH BASED ON INTEGRATING HETEROGENEOUS DATA AND ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECONOMY
Artificial intelligence Human capital Digital transformation Heterogeneous data Digital economy
Narmin Isayeva
Analysis of The Impact of The Relationship Between Current and Investment Expenditures and Its Reflection On Economic Growth in Iraq
Fiscal sustainability, Government expenditure structure, Macroeconomic performance,
Diaa Saud Ali Muafaq Ali Abdullah
Independent Auditing: Adaptation Process of Independent Auditing Standards and The Example of Azerbaijan
Independent auditing standards adaptation International Standards on Auditing convergence Audit regulation in Azerbaijan Audit quality and oversight
Azad Abdullayev
Bank Performance During and After the COVID-19 Pandemic: Evidence from the Azerbaijani Banking Sector
ROA ROE COVID-19 Banking Profitability
Salatin Haciyeva
Green energy marketing under government incentive schemes: strategic responses of energy firms
green energy government incentives renewable energy marketing corporate strategy renewable policy
Kemale Niftaliyeva
THE 8S METHODOLOGY IN QUALITY MANAGEMENT
Toyota Production System 8S Kaizen Just-in-Time
Vugar Muradov
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